Vice President of IIMP, Global Alliances for Middle East and Oceania
As the Vice President Global Alliances for Middle East and Oceania of the International Institute of Marketing Professionals, Dr. Prof. Babak Behboudi is responsible for a wide range of responsibilities globally.
For more information, you may visit www.theiimp.org
Key Roles:
What is International Institute of Marketing Professionals (IIMP®)?
International Institute of Marketing Professionals (IIMP®) is an independent not-for-profit professional marketing international association which develops and advocates international standards within the marketing field to be recognized on a global level.
IIMP® is a pioneer in its leadership and strategic approach towards issuing marketing designations to individuals who have met specific qualifications through their education and work experience in the marketing arena.
Marketing has evolved from a once simplistic view of anticipating consumer wants and needs in order to satisfy organizational objectives to the contemporary multifaceted discipline that propels organizations to industry growth. Whether from the current developments in product and pricing strategies, to the recent advancements in promotional media including publication, broadcasting and out-of-home marketing, IIMP® has been able to acknowledge these industry changes and their impact on marketing practitioners throughout the global market.
The organization is dedicated to empowering marketing practitioners by establishing a code of ethics and implementing core values such as integrity, knowledge and excellence for its members to be utilized on a professional level.
In order to meet the growing need of certified professionals in the areas of marketing, IIMP® is dedicated to accrediting training centres internationally and by implementing rigorous testing and examinations which will provide quality and focused education towards earning an IIMP® designation. IIMP® is motivated to create awareness of IIMP® designations on a global basis due to increased customer demand.
For more information, you may visit www.theiimp.org
Key Roles:
- Ensure high levels of training for all zone personnel with a focus on achieving strategic goals on time and with stringent attention to brand management at all times.
- Entrench a brand position of IIMP® and its branded IIMP® products and services as the globally accepted “premier” professional development service provider for marketing professionals worldwide
- Provide leadership, oversight and management for the respective teams within the global zone assigned in keeping with the organization’s Mission and Vision and the Unit’s strategic marketing plan
- Stay current on the zone’s external and internal competitive landscape, recognizing opportunities for innovation, ensuring an enhanced customer service experience practice, identify trends and new industry developments and standards, which have the potential for impact within the zone
- Responsible for maintaining a monitoring role ensuring that IIMP’s policies, organizational integrity and business standards are adhered to within the assigned zone
What is International Institute of Marketing Professionals (IIMP®)?
International Institute of Marketing Professionals (IIMP®) is an independent not-for-profit professional marketing international association which develops and advocates international standards within the marketing field to be recognized on a global level.
IIMP® is a pioneer in its leadership and strategic approach towards issuing marketing designations to individuals who have met specific qualifications through their education and work experience in the marketing arena.
Marketing has evolved from a once simplistic view of anticipating consumer wants and needs in order to satisfy organizational objectives to the contemporary multifaceted discipline that propels organizations to industry growth. Whether from the current developments in product and pricing strategies, to the recent advancements in promotional media including publication, broadcasting and out-of-home marketing, IIMP® has been able to acknowledge these industry changes and their impact on marketing practitioners throughout the global market.
The organization is dedicated to empowering marketing practitioners by establishing a code of ethics and implementing core values such as integrity, knowledge and excellence for its members to be utilized on a professional level.
In order to meet the growing need of certified professionals in the areas of marketing, IIMP® is dedicated to accrediting training centres internationally and by implementing rigorous testing and examinations which will provide quality and focused education towards earning an IIMP® designation. IIMP® is motivated to create awareness of IIMP® designations on a global basis due to increased customer demand.